Michigan Advertising & Marketing, BBA Marketing Club, and 180° Consulting have joined forces this semester to create the first marketing consulting case competition on campus.
This opportunity is open to all UofM undergraduate students who are interested in developing skills in market research, marketing campaigns, marketing consulting, strategy consulting, brand design, and/or product design.
The prompt will be released on Friday, March 18th at 8 PM. You will then work in teams of 3-5 to create slides that showcase your solutions and to record the presentation itself (a recorded Zoom meeting is fine). You may enlist your team now, but if you register individually, you will be randomly placed on a team. Both the slides and recording should be submitted to email@example.com by Friday, March 25th at 8 PM.
First-round results will be released on Wednesday, March 30th at 8 PM. If your team moves onto the final round, you will then present in person on Friday, April 1st with an impressive panel of judges from top companies (TBA soon on MAM’s social media).
Awards will be given to all final round participants, with a grand prize of $75 and a personal networking session.